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Ad Campaigns

Campaign parameters and operators

The following table lists the values accepted by the campaign_parameter field in advertising campaign conditions.

campaign_parameter Description Operators Accepted values
entrance_page Landing page sub, =, ~ User-defined
Traffic source
referrer_domain Referrer domain sub, =, ~ User-defined
search_engine Search engine =
  • askcom
  • bing.com
  • google.com
  • mail.ru
  • nigma
  • rambler.ru
  • yahoo.com
  • yandex
search_query Search query sub, =, ~ User-defined
engine Advertising platform =
  • 5 - Aport
  • 2 - Google AdWords
  • 3 - Begun
  • 1 - Yandex.Direct
  • 4 - Yandex.Market
referrer Referrer sub, =, ~ User-defined
channel Channel = display
paid
affiliate
messenger
social
email
organic
internal
recommendation
cashed
referral
direct
Visitor location
country Country sub, =, ~ User-defined
city City sub, =, ~ User-defined
region Region sub, =, ~ User-defined
UTM parameters
utm_source UTM source sub, =, ~ User-defined
utm_medium UTM medium sub, =, ~ User-defined
utm_campaign UTM campaign sub, =, ~ User-defined
utm_term UTM term sub, =, ~ User-defined
utm_content UTM content sub, =, ~ User-defined
Openstat parameters
openstat_service Service ID sub, =, ~ User-defined
openstat_campaign Advertising campaign ID sub, =, ~ User-defined
openstat_source ID of the placement where the ad was displayed sub, =, ~ User-defined
openstat_ad Ad ID sub, =, ~ User-defined
Other URL parameters
ef_id Identifier used by the AdLense contextual advertising management system sub, =, ~ User-defined
yclid Yandex Click Identifier sub, =, ~ User-defined
gclid Google Click Identifier sub, =, ~ User-defined
ymclid Yandex Metric Click Identifier sub, =, ~ User-defined
Extended UTM parameters
static_utm_source Static UTM source sub, =, ~ User-defined
static_utm_medium Static UTM medium sub, =, ~ User-defined
static_utm_campaign Static UTM campaign sub, =, ~ User-defined
static_utm_content Static UTM content sub, =, ~ User-defined
static_utm_term Static UTM term sub, =, ~ User-defined
static_utm_referrer Static UTM referrer sub, =, ~ User-defined
static_utm_expid Static UTM experiment ID sub, =, ~ User-defined

Available methods

Method Description
"create.campaigns" Creates an advertising campaign
"delete.campaigns" Deletes an advertising campaign
"get.campaign_available_phone_numbers" Retrieves virtual numbers that can be assigned when creating or updating an advertising campaign
"get.campaign_available_redirection_phone_numbers" Retrieves forwarding numbers that can be assigned when creating or updating an advertising campaign
"get.campaign_parameter_weights" Retrieves the parameter weights used to select a campaign when a visit matches multiple campaigns
"get.campaigns" Retrieves all advertising campaigns, including basic, integrated, and system campaigns
"update.campaign_parameter_weights" Updates the parameter weights used to select a campaign when a visit matches multiple campaigns
"update.campaigns" Updates an advertising campaign
"upload.campaign_costs" Uploads advertising campaign costs