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Ad Campaigns

List of parameters and their operators

campaign_parameter Title operator value
entrance_page Entrance page sub, =, ~ Filled in by hand
Source of traffic
referrer_domain Referrer domain sub, =, ~ Filled in by hand
search_engine Search engine =
  • askcom
  • bing.com
  • google.com
  • mail.ru
  • nigma
  • rambler.ru
  • yahoo.com
  • yandex
search_query Search query sub, =, ~ Filled in by hand
engine Advertising engine =
  • 5 - Aport
  • 2 - Google AdWords
  • 3 - Begun
  • 1 - Yandex.Direct
  • 4 - Yandex.Market
referrer Referrer sub, =, ~ Filled in by hand
channel Channel =
  • display
  • paid
  • affiliate
  • messenger
  • social
  • email
    • organic
  • internal
  • recommendation
  • cashed
  • referral
  • direct
Geography of visitors
country Country sub, =, ~ Filled in by hand
city City sub, =, ~ Filled in by hand
region Region sub, =, ~ Filled in by hand
UTMs
utm_source UTM source sub, =, ~ Filled in by hand
utm_medium UTM medium sub, =, ~ Filled in by hand
utm_campaign UTM campaign sub, =, ~ Filled in by hand
utm_term UTM term sub, =, ~ Filled in by hand
utm_content UTM content sub, =, ~ Filled in by hand
Openstats
openstat_service ID of a service sub, =, ~ Filled in by hand
openstat_campaign ID of an advertising campaign sub, =, ~ Filled in by hand
openstat_source ID of a channel, a section, a page, a place on a page, where a respective ad was shown sub, =, ~ Filled in by hand
openstat_ad ID of an ad sub, =, ~ Filled in by hand
Other url tags
ef_id Is used to mark links in AdLense contextual advertising management system sub, =, ~ Filled in by hand
yclid Yandex Click Identifier sub, =, ~ Filled in by hand
gclid Google Click Identifier sub, =, ~ Filled in by hand
ymclid Yandex Metric Click Identifier sub, =, ~ Filled in by hand
Extended UTMs
static_utm_source Static UTM Source sub, =, ~ Filled in by hand
static_utm_medium Static UTM Medium sub, =, ~ Filled in by hand
static_utm_campaign Static UTM Campaign sub, =, ~ Filled in by hand
static_utm_content Static UTM Term sub, =, ~ Filled in by hand
static_utm_term Static UTM Content sub, =, ~ Filled in by hand
static_utm_referrer Static UTM Referrer sub, =, ~ Filled in by hand
static_utm_expid Static UTM Expid sub, =, ~ Filled in by hand

List of available methods

Method Description
"create.campaigns" Creating advertising campaigns.
"delete.campaigns" Deleting advertising campaigns.
"get.campaign_available_phone_numbers" Getting a list of all virtual numbers available to adjust the parameter phone_number_id when creating/updating a campaign.
"get.campaign_available_redirection_phone_numbers" Getting a list of redirection phone numbers available for setting the parameter redirection_phone_number_id when creating/updating campaigns (only hosted PBX numbers).
"get.campaign_parameter_weights" Getting advertising campaign parameter weights. System of weights is needed to specify which campaign should be linked to a visit. If a visit is linked to several campaigns, the system will choose a campaign with the highest value as according to the weights scale.
"get.campaigns" Getting a list of all the advertising campaigns - integrated, basic and system.
"update.campaign_parameter_weights" Updating advertising campaign parameter weights. The system defines which campaign should be linked to a visit. If a visit is linked to several campaigns, the system will choose a campaign with the highest value as according to the weights scale.
"update.campaigns" Updating an advertising campaign.